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6320ch_sum_of_changes.fm Draft Document for Review July 28, 2004 7:33 pm
24 Keeping Commerce Applications Updated WebSphere Commerce 5.1 to 5.6 Migration Guide
In this model, the business can be a retailer, a manufacturer, or any other
business that sells goods or provides services directly to consumers.
B2B direct
The B2B direct model supports commerce transactions between two businesses
or parties. The transactions may involve products, services, or information
exchange. In the B2B direct model, customers may be business buyers,
resellers, distributors, or trading partners. The customers obtain information
about the products or servers and are able to purchase or otherwise obtain the
goods or services directly from the seller.
2.5.2 Value Chain
Value chains support transactions involving multiple enterprises or parties.
Products, goods, services, or information are delivered through the parties of the
value chain from producers to end users. A value chain also has relationship and
administrative aspects, that is, you can manage the relationship of the partners
or enterprises in your value chain, as well as offer some administrative services
to those parties. As a result, value chains must manage the two sides of their
businesses: their customers and direct sales, and their channel partners and
suppliers. Each of these sides requires its own management channels and
practices.
In order to manage their relationships with partners or suppliers, value chain
business models usually include a hub (in WebSphere Commerce known as a
hub store). Value chain administrators can administer the operational aspects of
the value chain in the hub store, including enabling partners or suppliers to
participate in the value chain, that is, registering them, setting them up, creating
collaborations. Partners and suppliers can also access the hub store to complete
administrative tasks such as registering users.
In order to sell directly to customers (direct sales), value chains usually include a
store front, where customers can purchase their good or services directly.
WebSphere Commerce supports the transactions through, and relationship
management of the following two types of value chains:
Demand chain
A demand chain is composed of the organizations that sell a business’ goods or
services. An example of a demand chain would start with the buyers who make
the purchase transaction, the resellers who sell the manufacturer’s goods, and
the manufacturer who produce the goods. Direct sales channels are also
supported by demand chains. In direct sales channels, the demand chain owner
sells directly to customers or business partners.